Chinese brands dominate Indonesia's cell phone market

Indonesia's cell phone market grew 11.3% in Q3 2024 along with the Southeast Asia trend, with shipments reaching 8.7 million units, accounting for about 35% in Southeast Asia.Among them, the contribution of $100 - $199 cheap machines and models under $100 was large, and the penetration rate of 5G cell phones rose to 26%.OPPO became the best-selling brand, with a share of 22%, A3x 4G contributed the most. Xiaomi, Transsion, Samsung, and Vivo followed, with Xiaomi growing 35% on the back of its Redmi series and marketing strategy. realme fell 11% despite being in the top 5, with the C67 losing out. Transsion Group is among the top five for the first time, Infinix Smart Series and Tecno Spark Series focus on the entry level, the market landscape has changed significantly.The five best-selling cell phone vendors in Indonesia in the third quarter of 2024 are as follows: OPPO market share 22%, total shipments (million units) 1.9; Xiaomi 19 1.6; Transsion 18 1.5; Samsung 16 1.3; Vivo 16 1.3; other brands 9 1.1.