150 Domestic and International Franchise Brands Participate in Business Expo

The Franchise and Licensing Expo Indonesia (FLEI) 2024 business exhibition was recently held at the Jakarta Convention Center (JCC), an event that showcases more than 150 local and international brands as well as quality product programs such as business conferences, business coaching courses, and the Indonesia Lathe Art Championship (ILAC) 2024.FLEI is a strategic platform for entrepreneurs and investors to collaborate, expand their networks and create business innovations in all sectors.The President of Panorama Media said that the event is more than just an exhibition.FLEI Business 2024 is the meeting point for innovation and business opportunities. It is where entrepreneurs can find strategic partners to build a more sustainable business future. This is proving to be in line with the government's policy that is taking steps to update the rules of the franchising industry, introducing policies that aim to create a balance between partnership and business sustainability. They just need to wait to see how it will be implemented, certainly after the red and white cabinet ministers are formed and start working effectively, and they certainly hope that it will move forward in a better direction.FLEI 2024 is not only boosting local businesses, but it is also attracting the interest of investors from around the globe.The Chief Executive Officer of Asiawide Franchise Consultants emphasized the Indonesian market's potential as an international premium business center. The demand for investment opportunities in Indonesia is growing rapidly among foreign investors, and FLEI is the ideal platform for them to explore investing in local businesses while bringing Indonesian brands to the global market. The franchise industry plays an important role in accelerating the development of MSMEs and the creative economy, and WALI's Chairman said that the franchise model is an ideal solution for MSMEs to grow rapidly. Through FLEI, they provide training and business opportunities so that MSMEs can effectively accelerate their growth.

On the government side, the Vice Chairman of KADIN Indonesia emphasized KADIN's commitment to supporting an efficient and collaborative business ecosystem.Initiatives such as FLEI have strengthened cooperation between business and government sectors, creating synergies to accelerate trade and attract investment. Meanwhile, the Director General of Domestic Trade at the Ministry of Trade emphasized that the government will continue to encourage regulations that are conducive to the development of business and franchising, and that they are committed to creating a business environment that supports the expansion of markets and attracts investment. In addition, the Ministry of MSMEs emphasized that franchising and licensing are ideal solutions for the rapid development of MSMEs. Representatives of the ministry expressed the government's desire for FLEI to serve as a platform for MSMEs to access knowledge, training and wider business networks. On the other hand, the Ministry of Tourism and the Ministry of Creative Economy emphasized the importance of franchising and collaboration between the tourism sectors in supporting destination promotion and creative economy growth. Franchising in the culinary and hospitality sectors plays an important role in strengthening Indonesia's tourism industry, and events like FLEI open up great opportunities for innovation in the sector. The event also featured business conferences where industry experts, entrepreneurs and policy makers gathered to discuss the latest trends. There were also business coaching sessions where participants could learn expansion strategies and business management directly from experienced mentors. In addition, the Invited Buyer Program offers international investors the opportunity to establish strategic partnerships with local businesses. Visitors can also take advantage of a variety of attractive promotions such as cash back and exclusive discounts of up to Rp100 million, as well as investment opportunities starting from Rp20 million in capital.The Indonesian Lahori Art Championship (ILAC) 2024 competition has partnered with SCAI to add attraction and enrich the audience's experience by connecting the art and coffee business.

FLEI Business Show 2024 was successfully organized with the support of strategic partners, associations and communities.Strategic media partners such as Asiawide Franchise, InfoBrand, Global Franchise and World Franchise Associate played an important role in increasing the exposure and visibility of the event. and visibility of the event. Strong collaboration was also encouraged by supporting associations and communities, including HIPPINDO, SCAI, Entrepreneurs Association, Cervo and LinkUMKM, which actively contributed to creating synergies among business players. Official partners also supported the smooth running of the event, with Karindo as the audio-visual partner, Biznet as the internet partner and Roger and DSV as the freight forwarding partners ensuring that the operational needs of the event were met. cityneon Prima Mandiri supported the infrastructure as the contractor partner, while GoWork as the co-working space partner provides the collaboration space. Additional support was provided by Jumpstart as the coffee partner, Invite as the ticketing partner and The 101 Hotels as the hospitality partner to create a comprehensive experience for participants and visitors. In addition to this, partners such as Gratyo, ALC, and Picant played a role in expanding the event's reach, reinforcing its positive impact, and ensuring the success of FLEI Business Expo 2024. The strong support from all parties not only facilitated the implementation of the event but also strengthened the business ecosystem in Indonesia.