Indonesia Market Insight and Strategy for Going Overseas: A Compendium of Key Points from the Live Broadcast of Mr. Wang's Cabinet

In this live broadcast, the Indonesian Wang Palm around the sea in Southeast Asia, especially landing in Indonesia, the topic of in-depth exchanges and sharing with the audience, providing enterprises with a wealth of market information and practical advice.

I. Market trends and industry opportunities

New energy vehicles and charging pile field:

Indonesia's new energy vehicle market is still in the cultivation period, the sales volume of about 20,000 units in 2024, accounting for a small proportion of the total automobile production and sales, but rapid growth is expected in the next three years is expected to exceed 100,000 units. Although the charging pile market is currently immature, it has great potential with the development of new energy vehicles. The government has increased the layout of charging piles in Java and other places, the enterprise can occupy the position in advance, such as cooperation with automobile manufacturers, combined with their own advantages (equipment or operation) to enter the market, while paying attention to the upstream and downstream linkage, into the industrial ecology.

Carton factory and package industry:

The development of e-commerce in Indonesia has led to an increase in demand for packaging materials, although carton factories have entered a slow-growth phase. Enterprises can focus on market segments, such as developing customized packages for cold chain, fresh food, and specialty products, to enhance competitiveness and profit margins, and avoid fierce competition from mass-marketed low value-added products.

II. Localization Strategy and Team Management

Team building and motivation:

The key for Chinese companies going overseas to Indonesia is localized team management. Understanding and integrating local languages, living customs and religious practices is crucial. For example, based on the spiritual needs of different religions, such as pilgrimage, more effective incentives can be developed to enhance team cohesion and sense of belonging, and avoid management problems caused by cultural differences.

Language and cultural integration:

To do business in Indonesia, it is recommended to strengthen the learning of the Indonesian language in the first 3-6 months, and actively integrate into the local culture, which will help to establish a good business relationship, although English is feasible, but mastering the local language can better promote the development of business and in-depth cooperation.

III. Market perception and security

Market perception misconceptions clarified:

Emphasizing that Southeast Asia is not universally poor and chaotic, Indonesia ranks among the top three countries in Southeast Asia in the World Peace Index. Enterprises should remain cautiously optimistic, obtain authoritative security information through the "Consular Express" public number, and make on-site visits to understand the market, so as to avoid being misled by inaccurate information.

Indonesian Business Resources and Information Access:

Introducing the Indonesia Enterprise Pass platform and local chambers of commerce resources, including information on more than 200 enterprises, the strength of Chinese enterprises' chambers of commerce in various provinces, enterprises can use this to cross-check the market information and obtain cooperation opportunities and support.

IV. Post-Spring Planning and Industry Recommendations

Time Planning Essentials:

Companies are reminded that if they go to Indonesia after the Chinese New Year for inspection, they should avoid the long Eid holiday from March 20 to April 10, and reasonably arrange their itineraries to improve the efficiency of inspection and landing, and to obtain information on Indonesia's 2025 holidays and exhibitions, which will help them in their market planning.

Industry suggested additions:

The market demand for Chinese language training in Jakarta is high, and given the large number of Chinese enterprises and the shortage of bilingual talents, the prospect of engaging in language skills training is good, and companies can pay attention to the development opportunities in this field and expand their business direction.

During the Spring Festival vacation, Thousand Islands Live does not stop! We will continue to bring you more in-depth insights and practical information about the Indonesian market and going overseas. Whether you are planning your business layout for the new year during the holiday, or keeping an eye on the dynamics of the Indonesian market, you can continue to lock our live broadcast, communicate and interact with professionals, and get cutting-edge information to help you seize the first opportunity and achieve your business goals in your journey to go overseas to Indonesia.